Domenic D'Andrea, a third-generation craftsman, sought a brand identity that honored his family legacy while embracing a modern, brutalist aesthetic. My approach focused on creating a design that reflected his unique blend of traditional craftsmanship and contemporary design principles. The resulting brand identity highlights the unique blend of artistry and functionality found in his handcrafted concrete home decor.
ALLISON BITTNER
GRAPHIC DESIGNER
D'ANDREA
CONCRETE
DESIGNS
Branding + Web Design
Domenic D'Andrea, a third-generation craftsman, sought a brand identity that honored his family legacy while embracing a modern, minimalist aesthetic. My design solution aimed to elevate his handcrafted, multi-functional concrete home decor – capturing the essence of his commitment to quality and craftsmanship.
Branding + Web Design
GRAPHIC
DESIGNER
D'Andrea Concrete Designs
I directed product photography to supply to the Shopify storefront built into Domenic's website.
CREATIVE DIRECTION + PRODUCTION
Product
Photography
Product Photography
-Domenic D'Andrea
"You hit your marks with getting the content out to me to review, and you've included me in each step of the process and used my feedback to dial in the design until it was absolutely perfect. Thank you!"
TESTIMONIAL